In 2024, Le Méridien shifted its focus away from seasonal brand programming to that of the overarching core brand messaging of “Savour the Good Life,” showcasing how Le Méridien allows guests to slow down and be present in the here and now.

From embracing the warmth of a morning coffee to the way the light hits through a glass of rosé at golden hour. Or the care taken into the juxtaposition of the high and low architecture present in the lobby, Le Méridien provides guests with the opportunity to savour each and every moment in a deliciously, unhurried European way.

To tell this story, we partnered with a production partner (The World From A Window) to create content across 3 properties as well as leveraging 8 influencers to share their experiences at their stays with Le Méridien worldwide.