Renaissance Hotels is rooted in discovery and the spirit of the neighborhood. Every year, hotels around the world host a Global Day of Discovery event, which invites hotel guests and locals to take part in an engaging celebration that celebrates the neighborhood with curated discoveries and elevated evening experiences.

In 2023 (with the hotel and travel industry back in full swing), guests traveling for both business and leisure were looking for authentic local experiences. Capitalizing on this insight, Ren Hotels celebrated Global Day of Discovery’s 9th anniversary in May, featuring unscripted adventures that put the brand’s revamped Evenings at Renaissance program in the spotlight.

As the brand’s first activation since 2019, Global Day of Discovery in 2023 was a key moment for the brand to showcase its revamped Evenings programming and day-to-night discoveries. As such, the activation called for a mix of “big-box” names to help curate the events (cultural curators) as well as unique storytellers (VFX micro-influencers) to bring the brand to life on social media on the day and beyond.

VFX Influencers

We tapped 3 (micro) VFX creators with followings ranging from 4K-40K to experience Global Day of Discovery in New York, London, and Sao Paulo as well as a second stay later in the summer to experience Ren’s always on programming in Indian Wells, Porto Lapa, and Charleston.

To stand out in the travel content sea of sameness, we briefed the creators on leaning into Renaissance’s, “look and look again” design pillar to demonstrate how the brand can transport a guest from day-to-night in an engaging way. This thumb-stopping editing technique was new to the brand a provided a unique POV on brand programs and experiences.

Cultural Curators

We partnered with cultural curators rooted in passion points of music, fashion, food, etc. to help curate Renaissance Hotels’ Global Day of Discovery programming and briefed them on creating content that showcased day-to-night discoveries at Renaissance. While cultural curators were an important piece of the campaign specifically for the day-of activation, the micro-influencers/VFX content creators were the primary content source to help push brand messaging on social.

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