Continuing the efforts of the Element Cares 2023/2024 campaign that sought to drive awareness of Element’s dedication to wellness and sustainability, Element doubled down on wellness messaging and partnered with Jhánneu Roberts, an influencer in the mindful & sustainable living space. This approach was leaning into the idea that sustainability is not a “one and done” thing but something who’s impact is seen across time which is felt by travelers more so in experiencing brand amenities more often than just once.

As Element’s ambassador, Jhánneu visited 5 Element properties around the world to experience the brand’s offerings:

• Element Amsterdam

• Element Sedona

• Element San Jose Airport

• Element Reno

• Element Kuala Lumpur

With each stay, she highlighted the different ways in which wellness comes to life and how she, as a solo female traveler, was able to continue to lean into her sustainable lifestyle. This included: home cooked meals leveraging the Lettuce Grow Farmstand available at the San Jose property as part of a larger brand partnership, movement both on property (Motion Fitness Center, yoga, natural saline pools) and off (Bikes to Borrow program, hiking, etc.), healthy (complimentary!) breakfasts, finding balance with working remotely during her stay, and more as wellness can come to life in more than one way.

She shared her journey with her eco-conscious audience and beyond with the help of paid media amplification and other KPIs such as brand awareness and wellness messaging was measured via a Meta Brand Lift Study.