AC Hotels opened its doors in 1999 in Madrid, Spain, bringing style, precision and attention to detail to the forefront of hospitality while leaning into its European heritage. At AC Hotels, every moment has been meticulously designed, refined, crafted and considered with our guests in mind to create a comfortable, elegant and unobtrusive experience.

AC Origins is a brand platform that grounds us back to the foundations of what makes the AC brand: purposeful design, well-crafted food and beverage, signature moments, and memorable destinations. As the Perfectly Precise Hotel with everything you need and nothing you don't, the Origins platform strives to delve deeper into the meaning and purpose behind each aspect of the brand.

To tell the brand story, we partnered with social media influencers in the cinematography and videography space to experience the brand in 6 different locations worldwide, including Melbourne, Lima, Malta, Naples (Florida), Croatia, and Tokyo. They were tasked with showcasing the brand and different aspects of the AC Origins platform in their own voice, creating a storyline in each piece of content.

With a heavy emphasis on video deliverables, this campaign was amplified with paid support across both Meta and TikTok and Brand Lift Studies appended to each.